I desperately need a new mascara, but where to look? I want to source most ethical version I can afford so having done some research I’ve realised that there are quite a few companies offering organic or natural or vegan makeup up but not so many offering low or zero waste options too. Here is a list of companies that appear to offer both;
Dirty Hippie (see photo above) claims that their products are sustainably geared, organic and 100% cruelty and toxin free. Their website says that all products are made fresh to order at their green powered Hippie HQ located in Canberra, Australia and that they only use recycled and compostable / recyclable materials in their packaging. Again no Irish based stockist but products can be sold from their Etsy store.
Lush is 100% vegetarian, cruelty-free make-up brand that claims to be committed to ethical buying and using as little packaging as possible. Their website states that ‘when packaging is unavoidable, we prefer to use recycled materials. 90%, by weight, of our packaging material is recycled and we’re working on the remaining 10%. We like our packaging to be reused, recycled or composted at the end of their lives and aim to have 100% of our packaging recyclable or compostable.’ As recycling for their black pots is not available everywhere they offer a free fresh face mask to customers that bring five of them back to their stores. The black pots are recycled or re-used as art material. You can read all about their governing principles; from air travel and carbon tax to charity donations, on Lush’s policy page.
RMS Beauty products are said to be formulated with raw, food-grade, organic ingredients in their natural state which they claim allow their living, healing attributes to penetrate and rejuvenate the skin. All RMS Beauty products are free of harmful chemicals, synthetic preservatives, synthetic vitamins, and genetically altered ingredients (GMO) etc. Packaging for RMS Beauty products is minimal, and all of it is biodegradable, recyclable or reusable. Currently there doesn’t appear to be a stockist in Ireland but you can order online from their website and delivery on orders over US$50 is free.
Eco Minerals describes itself as an Australian vegan, cruelty free, ethically-sourced brand that offers 100% money back guarantee for returns within 60 days. The website doesn’t say anything specifically about packaging but they do offer free shipping on powder refills in what appears to be cardboard packaging.
PHB Cosmetics is a family-run company offering a large collection of Natural, Vegan, and Cruelty & Alcohol Free (Halal) beauty products which they handcraft in their UK & Canada cacilities. They donate 20% of net profits to charities that improve the lives of people and animals in the UK and around the world. They don’t engage in animal testing and only use 100% naturally derived ingredients. All PHB products are free from alcohol, animal ingredients, palm oil, parabens, SLS / SLeS / ALS, synthetic fragrance / parfum, colourants /dyes, PEG / petrochemicals, formaldehyde, DEA / TEA / phthalates and microbeads. They say that much of their packaging is 100% recyclable, including our Aluminium lids, PET Bottles and Glass Jars and that they also use eco-friendly packaging made from post consumer recycled sources.
Elate Cosmetics is a Canadian company that offers vegan cosmetics that are cruelty, toxin and gluten-free (didn’t realise that gluten was an issue in cosmetics!). They offer sample sizes of most of the products so you can try at minimal cost before investing. There doesn’t appear to be a specific policy on packaging on their website but the packaging appears to be a mix of card tubes, bamboo and metal with some plastic.
Keeping it Natural is a vegan brand from America that uses natural ingredients. Their Etsy shop has the term ‘Zero Waste’ in the title but I couldn’t find a specific policy on packaging. It would appear that they use a mix of metal tins and plastic jars for their products.
Fat and the Moon offer handcrafted, herbal body care products made in America. There is nothing on the website about their policy in relation to packaging but looking at the shop most of it appears to be glass and metal.
Siobhan Cosmetics create fruit and vegetable pigmented cosmetics that are free from micronized mineral, synthetic fragrance, petrochemicals and artificial dyes. Their website states that they only use 100% recyclable or compostable packaging and most if appears to be metal or glass.
Canadian based Sweet Leilani makes vegan cosmetics that are free from cruelty, parabens, gluten and fragrance. Their website says that ingredients are obtained from sustainable sources and that their packaging is paperboard and Kraft paper printed with vegetable and soy ink, but having looked at the list of products some appear to be in plastic containers or with plastic parts.
ZAO is a cruelty-free French brand that offer products said to be made with 100% natural organic ingredients, including bamboo. Some of their products are refillable and they appear to use quite a bit of bamboo packaging but it doesn’t talk about the sustainability of the bamboo that they use. You can buy their products from littlegreenshop.ie
Kajer Weis is a New York based company offering products that are either ‘Certified Natural’ or ‘Certified Organic’. Certified natural products contain higher levels of materials that, while still natural, cannot be certified organic because they occur in non-agricultural environments. For example bamboo silica comes from bamboo grown in the wild. While there was no use of fertilizer, pesticides, etc, it grows in a non-supervised area. Such ingredients are identified as “wild crafted” or “natural”. Their products are free from Phthalates, Butylated Hydroxytoluene, Propylene Glycol, Butyl Acetate, Cocamide DEA / Lauramide DEA, Diazolidinyl Urea – Ethyl Acetate – Parabens – Petrolatum, and gluten. Some of their eye-shadows are vegan and none of their products are tested on animals. Their compacts are also designed to be reused with their Intelligent Refill System. There is free shipping on all orders to the EU over €60 .
Twink Beauty offer non-toxic, handmade vegan make-up in mostly aluminium tins. They also offer refills, although they come in ziploc plastic bags. They sell directly from their Etsy shop.
Couleur Caramel is a French company that makes natural cruelty-free makeup and are acredited by Ecocert and Bureau Veritas (Qualité France), whose main missions are the control and certification of organic products and who’s terms and conditions of certification are claimed by Couleur Caramel to be some of the strictest. The company appears to use quite a bit of cardboard packaging but there is no mention of this on the parent company’s website.
Products from American company Alima Pure are free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles and are not tested on animals. You can read all about the ingredients they use here. They are also a carbon neutral company, donate 1% of their annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet and offer refillable containers for some of it’s products.
You may also be interested in Arbonne Cosmetics which offer botanically-based, cruelty free formulas in predominantly recyclable packaging or Candadian based Ilia Cosmetics who create products made with certified organic bio-active botanicals, some of which come in recycled aluminum case.
Additional Neals Yard Remedies, the well know organic health and beauty brand, sells a 78% organic mascara.
During my research i came across a great listing of the 75 cruelty-free and vegan cosmetic companies and the EWG’s Costmetic Database of over 63,000 products. Launched in 2004 this database has online profiles for cosmetics and personal care products and their potential hazards and health concerns.
Cruelty Free Cosmetics is an Irish online retailer of natural, vegan, cruelty free products using recycled and / or biodegradable packaging from Beauty without Cruelty, BiOrganics and Emani, Inecto.
Credo Beauty is an online retailer that stocks some of the brands listed above. They vow never to carry products with known harmful ingredients or animal byproducts and they only stock brands that never test on animals. They don’t mention anything about packaging but they have a very helpful List of Dirty Ingredients which gives a good explanation on why we should avoid certain ingredients.
Amazingy is another online organic & natural beauty boutique. Everything they sell is free from parabens, SLS, artificial fragrance, petrochemicals, phthalates, pegs and none of the products they sell are ever tested on animals. They don’t mention anything about the packaging of the products they carry but their website states that they use corn starch based loosefill packaging peanuts that are biodegradable in water, soil and both home and industrial compost settings. They also plant a tree for every order!
Ecco Verde is probably the largest of the online retailers stocking ‘natural’ makeup and skincare. I found it hard to find definitive information on the type of products they sell and they seem to have a wide definition of ‘natural’. Also they don’t have any information on the type of packaging each product comes in. That said that they do appear to list the certificate relating to each product so it might be a good reference point if you’re buying a lot of product.