Sustainable Ethical Underwear – Updated 16 November 2017

Do You Green Bra

So guilt-free undies, do they exist? Are they hideous? Are they expensive? Well firstly i’m happy to report that they do exist and they’re not at all hideous (well most of them) and you seem to be able to get them for the same price as an average good-quality bra, which is very encouraging. As always the definition of ‘sustainable’ and ‘ethical’ is open to interpretation so I’ve compiled a separate post on the sustainability / ethics of the most popular fibre types. You can use this to decide your own definition of ‘sustainable’ and ‘ethical’. Just remember, sometimes all we can do it make the least bad choice.

And when you’re ready to shop here are some companies that caught my eye in my search for sustainable, ethical, Europe-based underwear brands.

I am quite taken with the garments by French brand Do You Green (see image above). This company offers bras, knickers, lounge and yoga wear from organic pinewood fibres from sustainable forests, which the company says absorbs perspiration twice as much as cotton and is softer than any other cloth. All of their materials are made in France, as is the dying, and both are is done to the Oekotex standard. Their packaging is also plastic free. It’s interesting that the company uses the term organic pinewood fibres but doesn’t give any details on the process involved in converting them to fibre. I wonder if the fibre they’re using is actually Rayon, a very popular cellulose based fibre. There is nothing wrong with making Rayon from sustainably sourced forests to Oekotex standard, but if this is the case i wonder why the company haven’t declared it. I’ll contact them and update this post with what i learn.

Peau Ethique Underwear

UK based By Nature is an online department store selling underwear by French companies Peau Ethique and Do you Green (see above) , German company Living Crafts (see above). The image shown is from Peau Ethiques range, which is quite broad and very reasonably priced. Unfortunately the website of the parent company is in French, which i can’t read,  otherwise i would have featured it here too. The website also sells nightwear by Living Crafts and yoga wear by Bamboo Bamboo Clothing.

Ciel Lingerie

Ceil Lingerie make select pieces of lingerie from certified organic cotton or alpaca, certified man-made fibres, sustainable fibres such as Lyocel and hemp. They use 100% Azo free dyes, work with local manufacturers in the UK and local development groups in India in accordance with the rules set out in The company also operates a Carbon Neutral offsetting programme with and their designer Sarah Ratty is an advisor to the Soil Association Textile Advisory Committee and works as an Eco-design consultant.

Woron Underwear

Danish company Woron is vegan, cruelty free and a slow fashion underwear brand. They use plant-based fabrics such as Lenzig Modal, organic cotton. They mainly work with a family owned factory in Hungary. The factory is ÖkoTex certified and until recently was also GOTS certified (but due to cost had to let the certification lapse. Woron claim that the factory are still working under the same clean and strict regulations. They also work with a smaller Indian based family-owned manufacturer that works under and supports the local development of sustainable practices in the small Indian village that they are situated in. Online orders are packed in a box made of recycled paper. And when buying an underwear set you you will find our signature wash bag enclosed in the box. Furthermore, the additional wrapping paper, postcard and stickers are also made of recycled paper.

living craft underwear

German Company Living Crafts offer reasonably priced organic cotton bras, knickers, vests, t-shirts, long pants and pyjamas.

Green Fibres Bra

Uk Based Green Fibres sell underwear, nightwear and leisure wear for men, women and children, in organic cotton, organic wool, silk and hemp. They also have organic cotton tights (pantyhose) and organic cotton, wool and silk tights. Organizations that supply Greenfibres must comply with the Code of Conduct as contained in the Global Organic Textile Standards, and the company make every effort to use local and small-scale labour as much as possible. Furthermore they are against increasing disparities of incomes and undertake to never have the highest earner in the company making more than 5 times the wage of the lowest earner. They also use banks and phone companies that are ethical, renewal electricity companies and use a high post-consumer content recycled paper in all their stationary and catalogues. They also participate in the following forums: the Soil Association, the Fair Trade Foundation, Pesticide Action Network UK, Environmental Justice Foundation, Global Organic Textiles Standards, Labour Behind the Label, and the Organic Trade Board.

Swedish Eco Underwear

All Swedish Eco products are made from the GOTS certified organic cotton grown in Turkey. They also only use Oeko-tex 100 Standard coloring which excludes any harmful substances present within processed textiles intended to come into contact with consumers. Apologies for the soft-porn image, it’s the only one I could find!
finisterre merino underwear

Finisterre is a UK-based company offering merino wool and organic cotton underwear. The wool is sourced from a small UK farmer and is processed in England and Scotland.

nukleus shorts

Underwear Concept is an online underwear retailer that offers organic cotton and organic bamboo knickers from Nukleus at very reasonable prices. Maylasian based Nukleus make underwear and basics from eco-friendly materials such as GOTS certified organic cotton, Lenzing Tencel and bamboo and all Nukleus core components are certified Oeko-Tex Standard 100. The boxes used by Nukleus are made from FSC-certified paper and printed with vegetable-based ink and have a fully recyclable PETE 1 plastic for its box ‘window’.

patagonia knickers

Patagonia is a high-street that makes thermal and normal underwear from recycled nylon printed with PVC- and phthalate-free inks. On their website they give details on how they work with factories and mills to ensure ethical work-practices, good working conditions and processes that are less harmful to the environment. They say they are particularly invested in protecting migrant workings and guarding against child labour and human trafficking. The company also gives 1% of their sales to support environmental organizations around the world. There is tons of information on the Patagonia website about the ethical and sustainable way they do business. I found the Environmental Assessment of Materials in Clothing particularly interesting. It talks about the reality behind some fabrics that are being sold as green.

Thought bamboo briefs

UK company Thought (formerly Braintree) sells knickers, vests, tights and nightwear made from either bamboo or organic cotton. This company aims to ensure that their fabrics and how our garments are designed, made and delivered is carefully considered and done so ethically, with the greater aim of minimising their environmental footprint. The dyes they use are free from Azo (which they say is a harmful carcinogen) and they claim that their finishes are as environmentally friendly as possible. Each piece of their collection is made in the same country so never needs to be shipped from place to place and when it is time to transport them they claim to choose a slow option with great consideration for the environment. They’re also a founding member of the Ethical Fashion Forum.


Thunderpants UK is a subsidery of Thunderpants New Zeland. Their undies are made from certified organic cotton, processed to strict SKAL standards (International Standards for Sustainable Textile Production), knitted into fabric in New Zeland, either printed in New Zealand or Australia with organic inks and dyes and finally sown in New Zeland.

Sloggi Underwear

Sloggi underwear is made from a blend of cotton, lycra, polyester or spandex and are made in accordance with Oeko-Tex Standard 100. They also have an unlimited gaurantee on their Evernew garments. If their product does not deliver our quality promise, simply return it to them at any time for an exchange.

Luva Huva Knickers

Luva Huva make ethical lingerie and loungewear in the UK from remnants, vintage and end-of-line fabrics and trims, including Bamboo, Hemp, Organic Cotton, Soy, Tencel.

Kerala Knickers
Kerala Crafts is a Bath based charity in October 2010 making fairtrade knickers from cotton, organic cotton and bamboo.  All profits from Kerala Crafts sales are ploughed back to India to help provide financial support  for the charities in India that support women.
Lara Intimates
Lara Intimates is a London based design studio and workshop founded in 2016 with a keen interest in sustainable fashion. They work with a UK supplier that buys surplus luxury lingerie fabrics from around the world and brings them back to a warehouse in England and elastics, strapping, underbands and bindings are made and dyed by a responsible British manufacturer.   They aim to cut patterns so as to minimise waste fabric and anything that is wasted, is saved to be shredded and used as stuffing in a new garment. Because the company founders couldn’t find a sustainable lingerie factory and so every Lara garment is made in-house, in their Soho studio, London.
The Lara Intimates mission is to celebrate women. We make intimate apparel that fits and flatters, provide opportunities to female makers in London and empower all women that believe in a sustainable fashion future.

Swedish Stockings

Swedish Stockings produce tights (pantyhose for my American friends) from the by-product of other nylon products that is non-biodegradable. They say that their factories engage in sustainable practises including the use of environmentally friendly dyes, post-dyeing water treatment and, use solar power for much of the energy needed and is zero waste. They also offer a recycling program for all brands of stockings. Unfortunately the technology to separate the polyamide from nylon doesn’t yet exist so the old tights are ground down into fibre glass tanks for oil traps for the commercial industry.

Other Underwear Retailers

The Hemp Shop offer knickers made from organic hemp, organic cotton and spandex and a cami and shorts set made from 100% organic hemp.

Pure Natural are on online department store offering organic cotton knickers, vests, t-shirts, long pants and pyjamas from the German brand Living Crafts (see above).

Fab Organics is an online department store that offers underwear made from bamboo and organic cotton from German brand Living Crafts (see above) and American brand Blue Canoe

Bamboo Bamboo Clothing is a UK-based company offering knickers and socks made from bamboo. The company say that they are committed to everyone being treated fairly and responsibly, from garment maker to customer but there they don’t appear to have any independant acreditation or certification.

Hejhog sell knickers, bras, vests, t-shirts, long pants, nightwear and sportswear in organic cotton, organic wool or organic silk.

Welsh company Howies offers women’s knickers and leggings made from modal and men’s briefs made from merino.

Cambridge baby sell women’s knickers, nightwear, vests, tights and long pants in organic cotton, wool and silk.

The Natural Store is an online department store selling women’s knickers in bamboo, fairtrade cotton and organic cotton including the brand Kerala crafts.

Green UK are an online retailer offering fairtrade and organic lingerie

Uk-based Uorganic is an online department selling a range of products including organic bamboo knickers and socks by US company Boody. The underwear brand Boody says its organic bamboo is certified by Ecocert, that their clothing complies with the Oekotex standard for absence of harmful chemicals and that their factories are WRAP certified.

The Ethical Superstore and The Natural Collection are online retailers selling underwear and nightwear from the following brands; Thought, Peopletree, Patagonia and Nomads. These two websites seem to be run by the same company and I often find that you can pick up items cheaper here than on the home company’s website.

You could also do a search for organic cotton, bamboo or ethical underwear on Etsy for Amazon.





18 thoughts on “Sustainable Ethical Underwear – Updated 16 November 2017

  1. So comprehensive! Well done Elaine, bet that took some work putting it together.


    On 31 Mar 2017 08:43, “living lightly in ireland” wrote:

    elainebutler posted: ” So guilt-free undies, do they exist? Are they hideous? Are they expensive? Well firstly i’m happy to report that they do exist and they’re not at all hideous (well most of them) and you seem to be able to get them for the same price as an average “


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  7. Great post and thanks for sharing! I’m currently trying to find an ethical bra – underwear seems easy, but bras not so much! I’d like to add, Mighty Good Undie and Etiko are too brands that sell organic Fair Trade cotton undies. Both are Australian and I’m not sure if they sell worldwide, but I suspect that they do or at least that they intend to 🙂


  8. Wonderful research! Well don 🙂 I wonder if Sloggi is really up to the other brands here though. They make no mention of their ethics on their website besides saying they are OEKO-TEX certified – which they don’t exactly shout about… I don’t feel very confident that they are making much of an effort to tread lightly in the fashion industry. It’s a shame. Because I quite like the look of their bras! Seems to be hard to find an ethical one that looks nice and will fit a D cup!


    • Thanks. I do like a good bit of research 🙂 I hear what you’re saying about Sloggi’s ethics but I suppose it comes down to a person’s preference s. I don’t tend to rank companies, just list the info and let the reader pick what suits them best. Totally hear you on the bra thing, I’m still looking. For the mo I’ve opted for inexpensive long-lasting cotton ones from a chain store and I use the money I save to invest in other sustainable products I need.


      • That is a good way of looking at things if you can’t find a sustainable option that suits you 🙂 it’s so baffling. I wish some serious laws would be passed to control the horrible fashion industry but I guess it just makes too much money!


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